Greg Crumpton’s latest book, deepKnowledge, builds on his extensive experience in business, life, relationship management, and insights into the HVAC and tech industries. Known for his straightforward style, Crumpton dives into his philosophy that “relationships drive everything” and explores the role of interpersonal skills, networking, and mentorship in fostering long-term personal and professional success. The book also highlights his core belief that genuine engagement, rather than transactional connections, is key to building a successful career.

Drawing from his podcasts, Straight Outta Crumpton, and decades of industry experience, Crumpton offers readers practical advice on navigating the evolving fields of HVAC, data centers, and the human-to-human connections that have become increasingly scarce. The book resonates with many different groups of people who aim to elevate their careers by focusing on soft skills, creating a sense of community, and establishing sustainable leadership practices.

Crumpton’s unique approach makes deepKnowledge both a practical guide and a call to action for people of all walks to rethink how they engage with others in their fields. It’s a refreshing take for those looking to make meaningful impacts in complex, technical industries, but it’s equally valuable for any reader interested in relationship-driven success in any career path.